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Coastliner 700 : ウィキペディア英語版
Coastliner 700

Coastliner 700 is a bus service operated in West Sussex and south east Hampshire, England, by Stagecoach in the South Downs between Brighton and Southsea. It travels via Worthing, Littlehampton, Arundel, Bognor Regis, Chichester, Havant, and Portsmouth with a general daytime frequency of every ten minutes.〔 The route has its own livery and is usually operated with double-decker buses.〔
==History==

The route was introduced in 1975, as the 'Stagecoach 700'〔 operated by Southdown Motor Services, a subsidiary of the state-owned National Bus Company (NBC). A similar route numbered 31 had existed in previous decades, but was broken up into shorter routes in the early 1970s to improve reliability; the 700 initially ran as a limited stop service to avoid the same reliability issues. Southdown became an independent operator following the privatisation of NBC in 1986, and was taken over by the Stagecoach Group in 1989.
In 2006 the route, by now operated by the Stagecoach South division, was upgraded as part of a partnership between Stagecoach and several local authorities led by West Sussex County Council. The partnership, initially marketed as "coastal fastway", included the introduction of new vehicles and electronic passenger information systems with the aim of increasing passenger numbers by 50% in five years. The upgrade provoked some criticism from Derek Deedman, county councillor for the Bramber Castle area, for failing to include benefits to other services linking the coast to towns such as Steyning.
Further upgrades, initially centred on Shoreham-by-Sea before being extended to the section of route between Worthing and Brighton, were announced in 2009, including bus priority measures at busy road junctions. By 2010 the service carried four million people per year;〔 in 2012, this figure was 4.9 million.〔(Passengers to gain from more buses on major service ) ''Bognor Regis Observer''〕 Stagecoach introduced new vehicles in March 2010.
The service has had its own livery from the beginning. It began with a coloured strip along the side of the green Southdown bus; now it is the regular Stagecoach livery, blue, white, orange and red, with the route description on the side, with individual buses having livery related to a certain town along the route, and slogans such as 'We took the Coastliner 700 to fun and fashion'.〔(【引用サイトリンク】title=Hants & Sussex Part 1 )〕〔(【引用サイトリンク】url=http://www.thebrandsurgery.co.uk/blog/2011/06/digital-marketing-campaign-is-a-royal-success/ )
Since May 2014, the Coastliner has been split into three services. One route runs between Brighton and Littlehampton, another between Littlehampton and Chichester and a third between Chichester and Portsmouth.〔(Coastliner 700 improved ) ''Bus & Coach Buyer''〕 Other changes made at the same time included a higher frequency of service between Chichester and Portsmouth and between Littlehampton and Arundel, and the introduction of later evening journeys.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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